Subway SixMix

Insight: The hardest part of choosing your order is picking your sweet treat.

Idea: The SixMix cookies.

No More FOMO Subway SixMix billboard
01

January

Power Mocha

Espresso + Protein cookie to kick off resolutions, early mornings, and caffeine-fueled starts.

January SixMix cookie — Power Mocha
Don’t Decide Subway SixMix poster
Champs Don’t Choose Subway SixMix billboard
02

February

Lover’s Half

Valentine’s Day. One half red velvet with a strawberry crunch topping. Along with a double chocolate half, because not all lovers are made alike.

February SixMix cookie — Lover’s Half
03

March

2Lucky

St. Patrick’s Day. Matcha + white chocolate. With Irish Apple Cake + lucky charm toppings.

March SixMix cookie — 2Lucky
RADIO6 flavours, 6 voices.
0:00 / 0:00
04

April

Cherry Time

For Cherry Blossom Season, Japanese sakura mochi with a sweet & tart raspberry drizzle.

April SixMix cookie — Cherry Time
05

May

Silken Swirl

The Silk route… cookie-fied! Silken jalebi swirls and mooncake toppings.

Silken Swirl May billboard
06

June

Cookie4All

For Pride Month, cereal milk-flavored dough with colorful fruity cereal bits. Along with a rainbow half, celebrating love for all.

June SixMix cookie — Cookie4All
07

July

Fireworks

For the 4th of July, a loaded S’mores cookie with a “firecracker” twist. Pop Rocks embedded in marshmallows for a cracking bite.

July SixMix cookie — Fireworks
08

August

Sweet Heat

Peak summer, a sweet & spicy cookie inspired by Latin American street snacks. Mango, lime zest, and a Tajín dusting for the summer mix.

August SixMix cookie — Sweet Heat

& of course, fans can pitch their choices using #MySixMix

Vanessa profile picture
Vanessa
@VanessaEats
•••

Sweets edition—what’s your lineup? Red Velvet, Tiramisu, Brownie, Cheesecake, Churros, or Donuts? 🎂🍩✨ #MySixMix

9.2K Retweets45K Likes♡ ↗
Olivia2Fiesty profile picture
Olivia2Fiesty
@yourlocalLegend
•••

Okay, this one’s for the girlies: PSL, Iced Chai, Blueberry, Chocolate chip, Cheesecake, and double choc!! #MySixMix @Subway

88.3K Retweets859K Likes♡ ↗
Priyanka profile picture
Priyanka
@PCloves
•••

This one’s for the snack enthusiasts: Flamin’ Hot, Cool Ranch, Sour Cream & Onion, BBQ, Salt & Vinegar, or Cheddar Jalapeño?? 🔥🤤 #MySixMix

35.2K Quote Tweets45K Likes♡ ↗
I just want my cookie in Subway profile picture
I just want my cookie in Subway
@SweetLoving
•••

Just hear me out, milk choc, white choc, pistachio, kunafa, almond, and macadamia nut. #MySixMix @Subway

99.9K Retweets999K Likes♡ ↗
Brian Lee profile picture
Brian Lee
@meowmeow
•••

Hey @Subway! PLEASE MAKE #MySixMix REAL! Here’s the link. youtu.be/mycooookieieeieeeee

12K Retweets90K Likes♡ ↗
09

September

Pumpkin Horchata

For Hispanic Heritage Month & Pumpkin Spice Season. Pumpkin spice + Horchata flavors: cinnamon, vanilla, and nutmeg.

September SixMix cookie — Pumpkin Horchata
10

October

Spookie

Halloween! Black and white base, spookiest skull toppings, chocolate drizzle, with a bloody, red choc chip inside.

October SixMix cookie — Spookie
The SixMix Universe installation concept
Subway SixMix in-store menu mockup
11

November

Baked Maple Chai

Thanksgiving & Fall Comfort. Maple-infused chai spice, streusel-like texture.

November SixMix cookie — Baked Maple Chai
12

December

BrainRot Cookie

Kai Cenat’s birthday. Only true rizzlers end the year with the bussin BrainRot cookie. Chunky Choco Boi, Goofy Ahh Granola, Giga Nut Chomp, and Glazey Dazey.

December SixMix cookie — BrainRot Cookie

CW: Mohammad Khan

AD: Alina Rashid